Everyone is ‘twittering’ about Twitter! From what I have heard, it is often asked “what is Twitter”, or “How does it work?”, and my personal favorite: “What are you doing?”

For those of us who use social networking as a marketing tool, this last question is often seen on sites like Facebook, MySpace or LinkedIn. The fact of the matter is that people are interested in learning more about you – be it in your personal capacity or in your business capacity. That’s just human nature – we are a curious species.

So for me it makes perfect sense to use Twitter as a marketing tool. As individuals “follow” me on Twitter, they link into my website and my blogs. If they like what they read, chances are that they will start looking out for my daily link and many of them don’t even wait to do that – they sign up on the website to get the blogs sent to them on a daily basis. How cool is that?

Now, I’m not saying that everyone who follows me will be interested in all of the articles that I write, but since (in my opinion) there is something on my site for everyone, it stands to reason that as I link up to people who I follow and they then follow me, more and more traffic is driven to my website – and I am sure you will agree we could all do with that!

From a marketing point of view, those who follow me on Twitter have found something in my articles that interests them – this of course means that they are my ‘target market’. Here’s another cool thing: not only are these individuals looking at my information, but I am also looking at theirs. Not only am I making a difference in their lives, but they are also making a difference , and adding value, to mine.

What an incredible way to collaborate! What an incredible way to interact with and meet new people!

Nikki is an Internal Auditor and Business Administration Specialist who can be contacted on 083 702 8849 or nikki@viljoenconsulting.co.za or http://www.viljoenconsulting.co.za

Small Business Forum

The Small Business Forum is an independent network of entrpreneurs and small business owners established to encourage and support the creation, growth and development of small business in South Africa.

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