There are so many views around social media best practices that it can be hard to sift through the mess. How do you know that what you are doing in your social media is up to industry standards?

Social Media Examiner has compiled a list of great social media marketing tips from the top dogs. If you are already doing them, great! If not, they’ll definitely help you with some good ideas for your social media marketing.

Here’s a summary of some of my favourites:

1. Attract Leads With Facebook Offers

This is just what the title suggests – using Facebook Offers.to attract leads. It’s a different kind of Facebook ad that sees high conversion rates when you use a promotion or offer to attract leads.

2. Use Social Media to Engage With Your Email Subscribers

Too few business owners are using social media to build lasting and profitable relationships with their current subscribers. Use your emailing list to invite people to join your social platforms and give them first or exclusive access to your social media promotions.

3. Identify Your Outcomes

This is my all-time favourite tip ever. It’s something I tell clients all the time, and I maintain it is one of the most important things you should do in social media.

IDENTIFY YOUR GOALS. What are you trying to achieve? What are your desired outcomes? Different goals require different approaches. Don’t get caught in the trap of just putting yourself on every social platform because you feel like you should.

4. Become the Wikipedia of Your Industry

This is a valuable tip that will help to change your mind-set around social media. Becoming the Wikipedia of your industry simply means re-evaluating what kind of content you are offering to your followers. Information is easily available online, but we are impatient.

Being a valuable resource of concise information about your industry is marketable. Simply put, if you become the go-to for information, people will keep coming back for more.

5. Ask Your Audience Anything

Another mind-set changer. We place so much value around content, that sometimes we forget the social aspect of social media. So getting back to basics, ask your audience something. Ask anything! When you ask your audience something you give them permission to speak.

What does this do? It creates your social environment – getting people to engage and get involved!

Check out the full article on Social Media Examiner:

21 Social Media Marketing Tips from the Pros

Do you have any social media questions? Share them with us. Drop us a comment, an or find us on Facebook!
Nicole Germond

Nicole Germond

Digital Guru at Refract Marketing
Nicole Germond is the Digital Manager at Chocolate Shoebox and is responsible for clients' websites, social campaigns, and brand strategies. Creating new, or building on to clients' existing marketing campaigns, she oversees and manages strategy implementation and maintains the client's online image.

Her specialties include copywriting, web design and development, social media, community management, email marketing, and digital media.
Nicole Germond

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