Summary of Small Business Forum Breakfast – 12 October 2017
“The ideal people to give services to small businesses are small businesses.”
Those were the introductory words of Jain Mc Guigan at the Small Business Forum Breakfast meeting held at Campbell House on Thursday 12 October 2017.
The intimate gathering, hosted and presented by Jain, served as an opportunity for the Small Business Forum and its members to network, discuss, plan and look ahead to 2018. Conceding to the fact that SBF had been neglected a little, Jain ensured the members that 2018 will be a year of great excitement and anticipation. Jain and the business owners agreed that the Small Business Forum has great potential to grow and 2018 looks to be the year when that potential is reached. The breakfast meeting also served as an opportunity for the business representatives to voice their opinions and suggestions on how to improve the Small Business Forum going forward.
After almost an hour of networking and small talk, through coffee and snacks, the presentation commenced and part of the agenda was looking at 2018 with emphasis on survey results, trends and the Small Business Forums plans for Growth.
1. SBF Survey: What we want the most
The survey results showed that most small businesses are looking for marketing and market development. In addition to this, small business owners want a platform where networking and interacting with other small business owners could be more formalised and more frequent. The issue of funding and financial skills is also big on the agenda as this was the primary problem of most small businesses.
2. Business and Market trends for 2018
Trends of the small business sector were also highlighted, looking forward into the next year. Issues such as crowd funding, diversity and potential for freelancing to drive new services were highlighted.
The continued influenced on small businesses by social media was also presented, with Jain emphasising that social media will move forward to become publishing. The issues of live marketing, purpose driven, and influencer marketing were also visited. The shift in consumer personality and character was also an important aspect the small business owners needed to be aware of.
“The Millennials are out, now it’s time for Generation Z and they are more concerned with doing good. What good can you do for this world we live in?” Added Jain.
Small Business Forum events and workshops were then outlined as well as the Funding Fit Campaign – a six-month campaign scheduled start on the first of November 2017 and end on the 30th of April 2018.
You can find the full Small Business Forum 2018 Plan here.
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