It’s been a while! LinkedIn very politely reminded me that my business is 10 years old this month, which means so is the Small Business Forum (SBF).

I recently attended a seminar that spoke about the importance of telling your story, and it suddenly dawned on me that I have never told mine. I created a platform to help small businesses gain access to guidance information, networking events and opportunities, and asked you to join me on my journey without ever actually introducing myself. So here goes – and I hope after reading this you will continue this journey with me because it is about to get a lot more exciting!

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As an SME owner, you are well aware that South Africa’s economic future is precarious, and you have the knots in your stomach to prove it.

In truth, if only recently acknowledged as such by the powers that be, SME’s are a critical contributor to GDP growth; the new Small Business ministry has yet to make any impact other than stress the importance of this fact.

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Every entrepreneur and salesperson alike has to learn to deal with good news and bad news every day. It’s only when the bad news becomes too frequent that a business gets into treacherous waters! There are some age-old sales tricks that can always be counted on to keep the good news coming. Here are a few top tips that successful salespeople swear by:

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I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.

Which is perfectly understandable – it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them – but as a business it is one of the most important decisions you will make.

The following tips will help you to determine the marketing budget for your business.

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A business plan is just what it sounds like – a plan for the future of your business and how you plan to do it.

Many small business owners and entrepreneurs starting out on a new venture neglect the business plan in favour of an “active approach”, but there is an enormous value in planning your business properly from the beginning. So whether you are starting a restaurant or an accounting company, the following guide will help you get started.

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