“Efficiency is doing things right; effectiveness is doing the right things.” – Peter F. Drucker There is an increasing number of organisations that are seeking to enhance the personal effectiveness of their employees. Personal effectiveness goes beyond productivity and efficiency as it considers the impact of our work on our minds, souls and bodies. As a result, issues such as vision, personal meaning, a sense of fulfilment, creativity and productivity become key conversations.

Read More

If you had told me years ago that this lifetime is made up of several journeys, I probably would have laughed you out of the ball park.

The thing is, we do go on several journeys. Some of these journeys that we go on are personal and some are business or even work and/or professional. Some we take on our own and others we share with husbands, wives, lovers, children, friends, clients, colleagues and even business partners.

Read More

Everyone is ‘twittering’ about Twitter! From what I have heard, it is often asked “what is Twitter”, or “How does it work?”, and my personal favorite: “What are you doing?”

For those of us who use social networking as a marketing tool, this last question is often seen on sites like Facebook, MySpace or LinkedIn. The fact of the matter is that people are interested in learning more about you – be it in your personal capacity or in your business capacity. That’s just human nature – we are a curious species.

Read More

Hot Topics

  • Live Marketing for small business +
    Live Marketing for small business is a new trend in the marketing landscape. The London school of Marketing defines live marketing as “focused primarily around the immediacy of an event…

    Read more
  • What influencer marketing can do for your small business +
    For small businesses, or any business for that matter, marketing and reaching the consumer is all about the numbers. How many people can you expose to the product or service?…

    Read more
  • To be, or not to be…an entrepreneur! +
    As an SME owner, you are well aware that South Africa’s economic future is precarious, and you have the knots in your stomach to prove it. In truth, if only…

    Read more
  • 4 Practical Sales Tips for Everyone +
    Every entrepreneur and salesperson alike has to learn to deal with good news and bad news every day. It’s only when the bad news becomes too frequent that a business…

    Read more
  • OMG – Tips for Kickstarting Your Online Marketing +
    Chocolate Shoebox has started a series of presentations to help you in your online marketing. The first of these is the OMG - Online Marketing Guide: Tips to kickstart your…

    Read more
0

Your Cart