Live Marketing for small business is a new trend in the marketing landscape. The London school of Marketing defines live marketing as “focused primarily around the immediacy of an event or offer happening in real time which is captured via mobile phone, tablet or camera and then streamed live or posted directly onto the web, social media or a mobile phone app”. But what does live marketing really mean for small businesses in South Africa?

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As an SME owner, you are well aware that South Africa’s economic future is precarious, and you have the knots in your stomach to prove it.

In truth, if only recently acknowledged as such by the powers that be, SME’s are a critical contributor to GDP growth; the new Small Business ministry has yet to make any impact other than stress the importance of this fact.

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Every entrepreneur and salesperson alike has to learn to deal with good news and bad news every day. It’s only when the bad news becomes too frequent that a business gets into treacherous waters! There are some age-old sales tricks that can always be counted on to keep the good news coming. Here are a few top tips that successful salespeople swear by:

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We’ve had a lot of queries from readers on how to register a business in South Africa which can be a tricky process – the information out there is varied and there is no complete resource that tells you everything you need to know about the types of companies.

Many people elect to let an expert do their company registration – an accountant or lawyer will be able to do all the paperwork required and leave you to focus on your business. However, it is possible to do it yourself with a little elbow grease, perseverance and patience.

This handy article will help you understand the types of businesses available to you and guide you to all the resources you need to register your business.

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If you’re doing social marketing, or thinking about starting in the social space, it’s essential to know which platforms are best suited to your business. Where is your target market engaging and which social platforms are they using?

This infographic from Talooma will give you a good overview of the social media statistics for South Africa, and can serve as a great starting point for your social strategy.

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I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.

Which is perfectly understandable – it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them – but as a business it is one of the most important decisions you will make.

The following tips will help you to determine the marketing budget for your business.

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