Live Marketing for small business is a new trend in the marketing landscape. The London school of Marketing defines live marketing as “focused primarily around the immediacy of an event or offer happening in real time which is captured via mobile phone, tablet or camera and then streamed live or posted directly onto the web, social media or a mobile phone app”. But what does live marketing really mean for small businesses in South Africa?

Read More

If you’re doing social marketing, or thinking about starting in the social space, it’s essential to know which platforms are best suited to your business. Where is your target market engaging and which social platforms are they using?

This infographic from Talooma will give you a good overview of the social media statistics for South Africa, and can serve as a great starting point for your social strategy.

Read More

I am working with a client at the moment to help them determine their marketing budget. During the process I realised that many organisations, especially the smaller ones, have no idea how to determine their annual marketing spend.

Which is perfectly understandable – it is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them – but as a business it is one of the most important decisions you will make.

The following tips will help you to determine the marketing budget for your business.

Read More

I am one of those small business owners who has never bothered much with the traditional business processes. However, as the business has grown, I have started to find that the processes and business tools that business owners always talk about are becoming more and more necessary.

The elevator pitch is just one of those tools that I ignored, so when it came to actually writing an elevator pitch for a project we are currently working on I totally underestimated how challenging it would be. So I thought I would share my experience and all the finer points of writing a pitch to help anyone who is struggling with the process.

Read More

There are so many views around social media best practices that it can be hard to sift through the mess. How do you know that what you are doing in your social media is up to industry standards?

Social Media Examiner has compiled a list of great social media marketing tips from the top dogs. If you are already doing them, great! If not, they’ll definitely help you with some good ideas for your social media marketing.

Read More

Many businesses try to engage in social media but spend their time talking about their business rather than engaging with their community. They get poor results and can’t understand why their social media is ineffective.

There is one main point that these businesses have forgotten: social media is just that – social. It requires a certain etiquette and level of personality, just like any social situation in the real world. These social media communication guidelines will help you to respectfully engage your community and develop more meaningful relationships.

Read More

Hot Topics

  • Live Marketing for small business +
    Live Marketing for small business is a new trend in the marketing landscape. The London school of Marketing defines live marketing as “focused primarily around the immediacy of an event…

    Read more
  • What influencer marketing can do for your small business +
    For small businesses, or any business for that matter, marketing and reaching the consumer is all about the numbers. How many people can you expose to the product or service?…

    Read more
  • To be, or not to be…an entrepreneur! +
    As an SME owner, you are well aware that South Africa’s economic future is precarious, and you have the knots in your stomach to prove it. In truth, if only…

    Read more
  • 4 Practical Sales Tips for Everyone +
    Every entrepreneur and salesperson alike has to learn to deal with good news and bad news every day. It’s only when the bad news becomes too frequent that a business…

    Read more
  • OMG – Tips for Kickstarting Your Online Marketing +
    Chocolate Shoebox has started a series of presentations to help you in your online marketing. The first of these is the OMG - Online Marketing Guide: Tips to kickstart your…

    Read more
0

Your Cart