I was asked a question the other day – it went along the lines of, “If a big company has a huge sales force, why would they need a web site?”

Well, why would they? There are some corporate companies out there that have spent hundreds and thousands of Rands on the training of their highly professional sales team. Why would they then go and spend thousands more on getting a web site up and running, and then still have to pay the cost of maintaining it?

Well I guess that answer would be for the same reason that I go to Networking events, why I use my website, why I use Facebook as a marketing tool and why I use Twitter as a marketing tool.

I doubt that any of us actually know all of our potential clients and I doubt that even if we did know them all that we could actually get to them all – a functional website does.

Then of course there is the fact that the Internet is not going to go away. With an efficient website, you reach not only the potential customers in your immediate vicinity but you get to reach potential customers all over the world.

For me it’s about using every single tool that you can afford that is available to get your product/service out there. That means irrespective of whether you have the most proactive sales force on the planet or not, you should still have a presence on the Internet. It means that you should be tweeting on Twitter and it means that you should still be going to networking events and using any other marketing tools that you are able to afford.

It means, quite simply, that you use everything!

About the author: Nikki is an Internal Auditor and Business Administration Specialist who can be contacted on 083 702 8849 or nikki@viljoenconsulting.co.za or http://www.viljoenconsulting.co.za

Small Business Forum

The Small Business Forum is an independent network of entrpreneurs and small business owners established to encourage and support the creation, growth and development of small business in South Africa.

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