I am amazed by people who go to (or even set up) networking meetings or events who do not have business cards with them!

I mean, I can sort of understand being somewhere and running out of cards because you underestimated the size of the crowd that actually arrived (that’s why I always have a full box of cards in the car), but people going to a networking event or even hosting a networking event and not having any cards – well that just defies logic. Why are you going to a networking event (not to mention actually hosting one) if your intent is not to network?

The bottom line of course, is always be prepared (for me it’s always about being proactive) and that means always having cards with me – it’s my branding, it’s my marketing, it’s my PRO, it’s the way that I Network and it does work for me.  So I always have cards in my wallet, cards in my work bag, cards in my notebook (the one that I usually take when I go to Networking functions) and cards in my car.  That way, I may run out of cards on me, but I always have a back up supply.

My business cards are crucial to my getting new business.  They represent me, they represent my skills and services and having them with me always, tells people that I am serious about what I do – that I am serious about my business and that I am a professional, regardless of whether I am at a Networking meeting, or at my nephew’s school watching a soccer match.  My business cards tell people that my business is open . . .  well for business.

I never know when the next opportunity is going to come knocking at my door – it could be as I stand in the queue at the post office or waiting for my car to be vacuumed at the car wash (and yes I did meet a colleague there, who was invited to attend some Networking meetings and the rest, as they say, is history), so I make it a point to never be without a card or two.

So the next time you head out the door, check for car keys, house keys, watch, wallet and of course . . .  those business cards!  There will come a time when you will be pleased that you did.

About the author: Nikki is an Internal Auditor and Business Administration Specialist who can be contacted on 083 702 8849 or nikki@viljoenconsulting.co.za. This article, No Business Cards?! was published on Women Inc, the complete resource for the working woman. Women Inc offers articles on entrepreneurship, management, personal effectiveness and issues beyond the workplace.

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